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Multichannel Marketers Integrating Channels; 70 percent Report Increased Sales

Published on September 13, 2007
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Nearly 70 percent of catalog marketers reported increased multichannel sales over the prior year, and 59 percent reported increased catalog circulation in 2006, according to the Direct Marketing Association's "Multichannel Marketing in the Catalog Industry" report, writes MarketingCharts (via BtoB).
Related categories: Direct, Interactive, Research, Integrated/Cross-Media/Convergence, Media Planning, List Marketing,

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