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- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
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- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
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- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
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‘High School Musical 2’ Shines Light on TV Viewing Habits of Teens, Parents
The singing-and-dancing saga of Troy Bolton and his East High crew captured the attention of kids across the country on August 17, when "High School Musical 2" (HSM2) premiered, but the way it was watched varied, according to (pdf) a study by Integrated Media Measurement Inc. (IMMI), writes MarketingCharts.