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Mansueto Ventures Made ‘Serious Offer’ for Biz 2.0

Published on September 07, 2007
Before deciding to crush the magazine, Time Inc. considered selling Business 2.0, and looked for a scenario that would "nurture the spirit of the brand's unique coverage and reporting," according to Time Inc. spokesperson Danielle Perissi. In the end, however, the company decided that folding the content into Fortune was the best solution, she said (via Folio).