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‘Rolling Stone’ Runs Tasty Ad for CBS’s ‘Cane’

Published on September 05, 2007 | Email this article

Move over, scratch-and-sniff ads - this week, Rolling Stone magazine will contain ads that readers can actually taste. The ads, for the CBS show Cane, contain a flavor strip in a tamper-proof pouch that is touted as tasting like a lime mojito, writes The New York Post.

The ad is made to look like a liquor ad for Duque, a fictional brand of rum from the series. The show is about a powerful Cuban-American who runs a rum and sugar business in Florida.

ABC has promoted its new show Pushing Daisies by handing out flowers at screenings, while Fox has deployed pseudo news vans to city neighborhoods to push its comedy Back to You.

The Los Angeles Times will be running a scented ad for the upcoming film Mr. Magorium’s Wonder Emporium in its Sunday movie section this weekend.

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