AT&T’s Media Account Goes Into Play

AT&T's $3.4 billion media account is going into play, and the telecom giant said that it expects to complete the review by the end of the year. The move will consolidate all of AT&T's media planning and buying into one shop and, as such, is part of the company's efforts to maximize efficiencies create by its acquisition of BellSouth at the end of last year, writes AdAge.