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Study: Americans Reach Environmental Turning Point, Companies Must Catch up

Published on August 27, 2007
The vast majority (87 percent) of American consumers agree they are seriously concerned about the environment - and most (73 percent) are looking to the federal government to strengthen their enforcement of green regulations - according to the 2007 GfK Roper Green Gauge study by GfK Roper Consulting, writes MarketingCharts.com (via Environmental Leader).