Moms Are Super Web Surfers and Rely Heavily on Search for Purchases

Moms rely heavily on search engines for both online and offline purchases, and when coordinating travel and planning a host of other activities, according to a study unveiled by DoubleClick Performics last week, reports MarketingCharts. The "Searcher Moms - A Search Behavior and Usage Study" was conducted in cooperation with Microsoft and ROI Research.