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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
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- Marketers Adopt Emerging Channels
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
TV Households to Increase 1.3%; Baby Boomers Grow 3.8%
The number of TV households in the U.S. will increase by 1.3 percent to 112.8 million by January 1, 2008, Nielsen predicts, while the number of people aged 2 and older will increase 1 percent. Nielsen’s new estimates are effective August 27 and will be used for the 2007-2008 season, writes Mediaweek.
Baby boomers - those aged 55-64 - are the fastest-growing demo, climbing 3.8 percent to 32.8 million. The 18-24 demo had no growth and remained steady at 28.4 million.
Most of the changes are taking place in the southern and western regions of the U.S. New Orleans grew 6 percent and moved up one place in rank, to No. 53. Dallas-Ft. Worth moved from No. 6 to No. 5, Atlanta moved up one place to No. 8, and Phoenix moved up for the third year in a row, to No. 12 from No. 13.