Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

TV Households to Increase 1.3%; Baby Boomers Grow 3.8%

Published on August 23, 2007
The number of TV households in the U.S. will increase by 1.3 percent to 112.8 million by January 1, 2008, Nielsen predicts, while the number of people aged 2 and older will increase 1 percent. Nielsen's new estimates are effective August 27 and will be used for the 2007-2008 season, writes Mediaweek.