Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Study: New Media Still Less Influential than Old

Published on August 23, 2007
Share
Most consumers still say that mainstream media is the most influential for building awareness, according to new consumer research. The study, a combined effort between WPP Group's Kantar Media Research and Pointlogic, looked at 33 media channels, ranging from radio, TV and print to sampling, promotions and direct marketing, writes MediaPost.
Related categories: Television, Print, Radio, Direct, Interactive, Signs of What's to Come, Media Planning, Magazines, Newspapers,

Get media planning headlines every business day in your inbox. Free, factual, quick read.

Email: