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Smaller Market Radio Stations Increasingly Interested in HD

Small- to mid-tier radio broadcasters are increasingly interested in HD Radio, according to a poll conducted by Broadcast Electronics. An online poll of BE’s HD Radio Workshop for Managers webinar in June showed that more than 80 percent of radio participants who responded were broadcasters in small- to mid-tier markets. Of these, the overwhelming majority - 70 percent - were from markets 100+.

The poll results track with the steady increase in acquisition of BE HD Radio equipment by mid–tier and small–market radio broadcasters, many of whom are replacing older equipment with newer HD Radio–capable transmitters in anticipation of broadcasting in digital at a later date, according to the company.