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TRAFFIQ Launches Ad Auction Selling ‘Discrete Blocks of Inventory’

Published on August 21, 2007
TRAFFIQ Inc., a provider of digital advertising tools, has launched what it claims to be "the only fully open and completely transparent marketplace" that connects buyers and sellers of online media. The Internet Traffic Exchange is a web-based trading platform where media buyers and web publishers can engage with one another directly in a transparent, auction-based bidding environment.