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Cable Execs Anxious, C3 Ratings Impossible to Predict for Fall Season

Published on August 21, 2007
Data from the summer months using the new C3 currency (commercial ratings combined with live-plus-three-day program ratings) may have network and cable executives, as well as media buyers, nibbling their fingernails. Cable executives, in particular, are concerned about how the new ratings will fall out when the fall season is in full swing, writes Mediaweek.