Consumers Sip, Rather than Gulp, Green Kool-Aid

Some 34 percent of consumers say they are much more concerned about environmental issues today than a year ago, but only 22 percent of consumers say they believe they can make a difference regarding the environment, according to Going Green, a new report from Yankelovich, writes Environmental Leader. "Consumers are not drinking the Kool-Aid when it comes to green," said J. Walker Smith,...
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