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BofA Becomes ‘Official Bank of the NFL’
The National Football League now has an official bank. Bank of America has announced its sponsorship of the league, making it the first-ever Official Bank of the NFL in the United States. The agreement expands upon a partnership already in existence between the bank and the NFL that included NFL and team-identified credit cards and a sports rewards program that BofA claims was the first ever.
To kick-off its new sponsorship, Bank of America today unveiled nationwide NFL Checking, the first nationwide personal banking program for fans of the NFL. Team-specific check cards and checks are also available, currently for the Carolina Panthers, Dallas Cowboys, New England Patriots and Washington Redskins.
Under the three-year agreement, Bank of America will have the exclusive rights in the banking services category to use the NFL shield logo and other NFL-licensed marks, such as the Super Bowl, in marketing and advertising promotions through the 2009 season.
Bank of America doesn’t pull its punches when it comes to sports marketing sponsorships, and is now the official bank of NASCAR, the official bank of Major League Baseball, and official sponsor of the 2008 U.S. Olympic Team.