Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

MTV’s Logo Purchases Social Network for Multicultural Gays

Published on August 16, 2007
MTV Networks has been attempting to serve up more targeted audiences to advertisers, and its most recent move in that direction is the agreement by its Logo channel to purchase DowneLink.com, a social network for the multicultural lesbian, gay, bisexual and transgender (LGBT) community. DowneLink.com, with 400,000 users, makes a substantial addition to Logo.