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Consumers Still Love the Printed Page

Published on August 14, 2007
Nearly three quarters of consumers say they enjoy paging through magazines despite the fact that the same content is usually available online, according to a new study released last week by Deloitte & Touche's Technology, Media and Telecommunications practice. That number is consistent across millenials, Gen-Xers, Boomers and Matures, writes Adweek.