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Consumers Still Love the Printed Page

Nearly three quarters of consumers say they enjoy paging through magazines despite the fact that the same content is usually available online, according to a new study released last week by Deloitte & Touche’s Technology, Media and Telecommunications practice. That number is consistent across millenials, Gen-Xers, Boomers and Matures, writes Adweek.

The study also found that consumers are more receptive to print ads than internet advertising.

One of the main activities when it comes to media consumption is going to a television website: 46 percent of consumers head to a TV website regularly, while more than 52 percent of Gen-Xers do.

Time shifting and the ability to record an entire season of a show are the biggest uses of DVRs, followed by the ability to fast-forward through commercials.

Search engines were number one in driving internet traffic, with 84 percent of consumers visiting a website via a search, followed by word-of-mouth at 82 percent, ads on TV (65 percent), website ads (55 percent) and e-mail campaigns (54 percent).