Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

In-Game Ads Can Increase Brand Familiarity 64 percent, Purchase Consideration 41 percent

Published on August 16, 2007
Advertising within highly engaging gaming experiences have significant positive impact on purchase consideration, ad recall and "coolness" perception of brands, according to a Nielsen Entertainment study conducted for Microsoft's Massive Inc., MarketingCharts reports.