Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

‘Knocked Up’ Viewers Influenced by Radio, TV Combo

Published on August 06, 2007
When it came to spreading the word about the film Knocked Up, radio advertising was one of the driving forces in getting people to go see the film, according to results released today by Integrated Media Measurement Inc. (IMMI), a provider of consumer behavior data to media companies and advertisers.