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Club Penguin, Snatched by Disney, Grew 329 percent in Past Year
ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise data, reports MarketingCharts.
Also according to Hitwise:
- US traffic to ClubPenguin.com increased 329 percent from June 2006 to June 2007 - and 56 percent so far this year: from January to June.
- Among a select group of virtual-world websites, ClubPenguin.com received the third most visits for June 2007.
- Among such sites targeting 6-14-year-olds, Club Penguin is second only to Webkinz in share of visits; Stardoll and Habbo Hotel are third and fourth, respectively.
MarketingCharts offers up more info on Club Penguin here.