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- AT&T Sends Controversial ‘American Idol’ Text Message
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Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ 84 Lumber, Wal-Mart, Marks & Spencer
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- Behind the Curve: Week Ended March 19, 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
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- Americans Confident in Military, not Congress
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Couric Newscast Viewers Now One Year Younger
While Katie Couric‘s newscast on CBS has dropped by more than half since her debut in September, sinking to record lows among total viewers, she has been successful in boosting the newscast’s female audience and in lowering its median age.
CBS is, in fact, trending better than the other major networks in those categories, though it is lagging far behind in ratings, writes Media Life.
World News Tonight with Charles Gibson on ABC is down 10 percent in women 18-49, according to Nielsen data analyzed by Magna Global USA, while NBC’s Nightly News with Brian Williams has slipped 18 percent in women in the same age bracket.
CBS Evening News has not seen year-to-year declines in either women 18-49 or women 25-54.
The median age of Evening News has dropped by a year since last year, to 60. World News Tonight has gone up nearly two years, to 61, while Nightly News has added more than a year, also to 61.