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MPA: 153 New Consumer Mags in ‘07 and 62 Digital Initiatives in Q2
Some 153 announcements of new or yet-to-be-published magazines were identified in the first half of 2007 by research conducted by Magazine Publishers of America (MPA) - that’s a 7 percent increase in announcements compared with the same period last year, writes MarketingCharts.
Within the second quarter, 48 announcements of new or upcoming titles were tracked - a 14 percent increase over the second quarter of 2006.
The MPA also found that 62 magazine digital initiatives were announced in the second quarter of 2007 - a 139 percent increase over the same quarter in 2006, and the highest number tracked by MPA in any single quarter.
Among the new digital initiatives announced by publishers are integrated marketing initiatives, widgets, mobile content, more videos for websites, innovations in user-generated content and social networks, and many website redesigns.
Among the new magazine titles announced or forthcoming in 2007:
- 30 titles serving affluent readers
- 21 magazines related to sports and recreation
- 10 magazines announced for kids and teens
- 8 magazines with a focus on home and shelter
- 8 magazines crafted for African-Americans
- 7 serving the Hispanic/Latino market.
MarketingCharts offers lists of MPA members’ new titles and digital initiatives here.