Advertising, Marketing & Media Issues
- Ad Targeting (551)
- Ad Technologies & Vendors (270)
- Agencies (1112)
- Alternative Marketing (21)
- Behavioral Marketing (165)
- Branding (932)
- Campaigns of Note (1193)
- Creative Issues (482)
- Integrated/Cross-Media/Convergence (1168)
- Media Buying (2593)
- Media Department (1194)
- Media Planning (6820)
- Media Pricing (80)
- Media Sales/Repping (23)
- Online ad markets (352)
- Personalization (49)
- Pitches/Wins/Losses (175)
- PR (66)
- Production (17)
- Publishing (229)
- Remnant Space (11)
- Spam/Spyware/Intrusive (70)
Business Environment
- Acquisitions/Biz Buzz (1025)
- Best & Worst Practices (108)
- Case Studies (47)
- Don't Believe the Hype (72)
- Industry Events (191)
- Interviews (5)
- Legal & Regulatory (536)
- Opinion (128)
- People (109)
- Privacy (60)
- Research (2079)
- Shenanigans/Humor/Parody (56)
- Sign of Doom (889)
- Signs of What's to Come (4114)
Demographics & Regions
- African American (157)
- Asia/Pacific (217)
- Demographics (2332)
- Emerging & Developing (11)
- Europe (492)
- Hispanic (66)
- Latin America (286)
- Men (417)
- Seniors (87)
- Wealthy (210)
- Women (656)
- Youth (714)
Media Options & Channels
- Affiliate Marketing (26)
- Blogs (152)
- Broadband (83)
- Co-op Marketing (134)
- Directories (23)
- Domain names (3)
- Email (353)
- FSIs (77)
- List Marketing (728)
- Magazines (1476)
- Newspapers (1338)
- Online Networks (1236)
- Online Syndication (105)
- Promotions (349)
- Rich Media (74)
- Search Engine Marketing (719)
- Search Engine Optimization (247)
- Social Media (308)
- Sponsorships (295)
- Text Ads (118)
- Trade Rags (60)
- TV Cable (1653)
- TV Network (2192)
- TV Spot Market (215)
- TV Syndication (155)
- TV Upfront (363)
- Video Games (25)
- Viral Marketing (302)
- Web Design (1)
Sales, Operations & Tech
- Account Service (244)
- Analytics (1178)
- CRM (23)
- Customer experience (68)
- E-Commerce (575)
- Fraud, Theft, Security (26)
- Media Sales/Repping (29)
- New Tech (606)
- Tools & software (118)
- Wireless & Mobile (754)
Verticals & Sectors
- Automotive (554)
- Business-to-Business (231)
- Computers & Electronics (20)
- Consumer Packaged Goods (333)
- Defense (15)
- Elections and Parties (15)
- Entertainment (2821)
- Financial (219)
- Healthcare (117)
- Real Estate (69)
- Retail (210)
- Small Biz (40)
- Telecom (164)
- Travel (158)
- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
- comScore Data: Newspaper Websites Gaining, Holding Interest
- Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”
- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
- Millennials Trust Digital Word-of-Mouth Over Advertising
- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
- Are Networks Bamboozling Nielsen?
- 8% Rise in Network Primetime CPMs, Analyst Predicts
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad
Subscribe to Media Buyer Daily
Advertisement
- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- TV and Magazine Ads Get Most Attention
- Cable News Tops as Political Campaign Info Source
- SMBs Missing Opportunity to Integrate Email With Social
- TV Broadcast Spot Prices Up Y-O-Y in 2011
- QR Code Scanners Likely Male, Young
- 1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
- Online Viewers Prefer Socially Recommended Videos
- Consumers Say Cable TV More Expendable Than Mobiles
- Facebook Ad Budget Growth Outpaces Paid Search
- Email Conversion Rate Benchmarks Higher Among B2B Cos
Websites, but Not Pharma’s, Top Resource for Ailment and Drug Information
The vast majority of online consumers say the web is overwhelmingly their most trusted and reliable resource for researching ailment and drug information, beating out broadcast media and magazines by a large margin, according to a recent study by Prospectiv, MarketingCharts reports.