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comScore Confirms 36 percent Jump in Microsoft Search Volume

Newly released online search figures from comScore’s qSearch analysis of activity across competitive search engines confirm a sharp increase in Microsoft’s share of search volume - up 36 percent from the previous month, reports MarketingCharts. Last week, Compete had released data showing a surge in search market share for Microsoft’s Live Search.

Compete pointed (as does comScore) to the Live Search Club, which Microsoft launched in late May to engage and reward users of Live Search.

As a result of that 36 percent increase in Microsoft search queries, which totaled 1.1 billion in June, search share for Microsoft sites increased 2.9 percentage points, accounting for 13.2 percent of all US search queries conducted in June, according to comScore data.

Nevertheless, Google sites maintained search dominance, claiming the top spot in the rankings with 49.5 percent of the US search market, comScore said.

Also according to comScore:

• Yahoo sites captured second place with 25.1 percent of US searches, followed by Microsoft sites (13.2 percent), Ask Network (5.0 percent) and Time Warner Network (4.2 percent).
• Google sites led the pack with 4.0 billion search queries performed, followed by Yahoo sites (2.0 billion), Microsoft sites (1.1 billion), Ask Network (403 million), and Time Warner Network (341 million).
• Despite declining in search market share in June, both Google sites and Yahoo sites had increases in search query volume.
• In all, Americans conducted 8.0 billion searches online in June, up 6 percent from May and up 26 percent from June 2006.

Also see the MarketingCharts graph: Online Search Share: May & June 2007.