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Most Popular Retail Email Days of the Past Year
Retailers sent the most emails in the weeks before Christmas - including on seven of the top eight email days in the previous 12 months - according to a study by the Email Experience Council‘s RetailEmail blog, MediaPost writes (via MarketingCharts).
Those most-popular email days included Cyber Monday (ostensibly the biggest online sales day of the year; it fell on Nov. 27 in 2006) and the subsequent three “Echo Mondays” (Dec. 4, 11 and 18) - two of which were actually bigger email days than Cyber Monday.
The biggest email day of the year was the day after Christmas 2006, with more than 53 percent of tracked retailers sending email on Dec. 26.
Other popular email days were related to the income tax deadline (this year, April 17), Thanksgiving, Mother’s Day, Father’s Day, President’s Day, Valentine’s Day and Easter.
More than half of the most popular days were in December. The rest were spread over January, February, March and April - and none were in July, August, September and October.
Tuesday was the popular day among the Top 20 retail email days, with Monday close behind. Wednesday made it on the list only once.