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Women: Internet Is Indispensable

Women not only outnumber men online but also rely on the internet for the conduct of their daily lives - so much so, that two-thirds (66.1 percent) of online women say their lives would be disrupted if they were left without internet access for a week, according to a recent Burst Media survey, writes MarketingCharts.

Some 66.1 percent of surveyed women say their daily routine would be disrupted - and 43.6 percent say significantly so - if internet access were not available for a week, according to Burst, which in June surveyed some 1,800 women age 25+ who visit content sites.

Those findings were consistent among women of all surveyed age segments and similar among all household-size segments, Burst reports.

Among household income (HHI) segments, 77.9 percent of those with HHI of $100,000+ say their routine would be disrupted without access, according to the survey.

Burst found that over 80 percent of surveyed women were online during most dayparts:

• Morning and afternoon are mostly for work:
  • Four out of five online women go online between 7am and midnight.
  • 53.1 percent of women 65 years and older say they are online before 7am.
  • All age segments are online 7am to noon (41.0 percent primarily for work, one-third for personal use) and noon to 4 p.m. (40.1 percent primarily for work, one-third for personal use).

• Evening is for personal use:

  • Most women remain online 4 p.m.-7 p.m. and the evening (7 p.m.-midnight).
  • Those who say they are online for personal use increases to 52.0 percent between 4 p.m. and 7 p.m. (when one out of 10 is online for family purposes)
  • 70.8 percent say they are online for personal use between 7 p.m. and midnight.

• Women have dibs on home computer use:

  • Two-thirds of women (66.3 percent) say they are first in line to use the home’s computer.
  • Among the remaining one-third, 60.9 percent say another adult is first in line; 39.1 percent say children are first in line.
  • However, 81.3 percent of women in two-person households say they are first in line to use the home computer.
  • Only 54.8 percent of women in households of 3-4 members, and 52.2 percent in those with 5+ members, say they are first in line to use the home computer.

MarketingCharts has more data from the Burst survey, including on product research and shopping online.