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Wal-Mart, Macy’s Finish Last in Retail Survey

Barnes & Noble, Hallmark, and Bath & Body Works were at the top of the list of retailers rated by consumers in a new report by Carlson Marketing and the Peppers & Roger Group.

Wal-Mart, AutoZone and Macy’s finished at the bottom of the survey of selected brands, writes Brandweek.

The survey questioned nearly 1,200 consumers about the relationship they have with retail chains. Most consumers (70 percent) say a brand’s reputation is important, while 50 percent look at a retailer’s moral values. Customer service was an important attribute with 90 percent of respondents, while 89 percent said that a company that is easy to do business with is vital in choosing a retailer.

Price and availability of merchandise were important among 93 percent of respondents. Forty-one percent said they are as happy with other retailers as they are with their primary choices, while more than half (51 percent) believe there are many good retailers, and would be willing to try some of them.