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Business Media Magazine Revenues Decrease Just 1 Percent

Business magazine revenues remain flat, while other platforms such as face-to-face and e-media continue to flourish, according to the Business Information Network (BIN) report through April, reports American Business Media (via MarketingCharts).

Despite a decline in ad pages of 2.82 percent and in ad revenue of 1.11 percent for April compared with the same period last year, year-to-date decline of ad revenue was only 0.81 percent, as business media is still on an overall upswing due to other platforms.

Strong category performers for print include the Architecture, Design, Lighting category, with a year-to-date increase in ad revenue of 14.74 percent; the Pharmaceutical category, with a 13.35 percent increase; and the Resources, Environment, Utilities category, with an 11.17 percent increase.

“As we move into the second quarter of 2007, the story remains the same. Print remains stable, while we see tremendous growth from events, custom media and, of course, e-media,” stated Gordon T. Hughes, II, president and CEO of American Business Media.

The data (pdf), by category, is available on ABM’s website.