Advertising, Marketing & Media Issues
- Ad Targeting (551)
- Ad Technologies & Vendors (270)
- Agencies (1112)
- Alternative Marketing (21)
- Behavioral Marketing (165)
- Branding (932)
- Campaigns of Note (1193)
- Creative Issues (482)
- Integrated/Cross-Media/Convergence (1168)
- Media Buying (2593)
- Media Department (1194)
- Media Planning (6820)
- Media Pricing (80)
- Media Sales/Repping (23)
- Online ad markets (352)
- Personalization (49)
- Pitches/Wins/Losses (175)
- PR (66)
- Production (17)
- Publishing (229)
- Remnant Space (11)
- Spam/Spyware/Intrusive (70)
Business Environment
- Acquisitions/Biz Buzz (1025)
- Best & Worst Practices (108)
- Case Studies (47)
- Don't Believe the Hype (72)
- Industry Events (191)
- Interviews (5)
- Legal & Regulatory (536)
- Opinion (128)
- People (109)
- Privacy (60)
- Research (2079)
- Shenanigans/Humor/Parody (56)
- Sign of Doom (889)
- Signs of What's to Come (4114)
Demographics & Regions
- African American (157)
- Asia/Pacific (217)
- Demographics (2332)
- Emerging & Developing (11)
- Europe (492)
- Hispanic (66)
- Latin America (286)
- Men (417)
- Seniors (87)
- Wealthy (210)
- Women (656)
- Youth (714)
Media Options & Channels
- Affiliate Marketing (26)
- Blogs (152)
- Broadband (83)
- Co-op Marketing (134)
- Directories (23)
- Domain names (3)
- Email (353)
- FSIs (77)
- List Marketing (728)
- Magazines (1476)
- Newspapers (1338)
- Online Networks (1236)
- Online Syndication (105)
- Promotions (349)
- Rich Media (74)
- Search Engine Marketing (719)
- Search Engine Optimization (247)
- Social Media (308)
- Sponsorships (295)
- Text Ads (118)
- Trade Rags (60)
- TV Cable (1653)
- TV Network (2192)
- TV Spot Market (215)
- TV Syndication (155)
- TV Upfront (363)
- Video Games (25)
- Viral Marketing (302)
- Web Design (1)
Sales, Operations & Tech
- Account Service (244)
- Analytics (1178)
- CRM (23)
- Customer experience (68)
- E-Commerce (575)
- Fraud, Theft, Security (26)
- Media Sales/Repping (29)
- New Tech (606)
- Tools & software (118)
- Wireless & Mobile (754)
Verticals & Sectors
- Automotive (554)
- Business-to-Business (231)
- Computers & Electronics (20)
- Consumer Packaged Goods (333)
- Defense (15)
- Elections and Parties (15)
- Entertainment (2821)
- Financial (219)
- Healthcare (117)
- Real Estate (69)
- Retail (210)
- Small Biz (40)
- Telecom (164)
- Travel (158)
- Upfront Digital: Sports Piracy | Google Underwhelms Subcommittee | Honda Wins with Bueller
- comScore Data: Newspaper Websites Gaining, Holding Interest
- Upfront TV: Viacom Blames Nielsen & Nickelodeon | GM Cancels Half its Ads | “Beverly Hills Nannies”
- Prepare for HuffPost Streaming Network
- Mobile Ads: Mobile Becoming the Norm, Apple/Android Wrestle on Click-Throughs and Quality
- Millennials Trust Digital Word-of-Mouth Over Advertising
- Facebook Releases Ad Revenue: Huge and Growing, Arguably Justified
- Are Networks Bamboozling Nielsen?
- 8% Rise in Network Primetime CPMs, Analyst Predicts
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad
Subscribe to Media Buyer Daily
Advertisement
- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- TV and Magazine Ads Get Most Attention
- Cable News Tops as Political Campaign Info Source
- SMBs Missing Opportunity to Integrate Email With Social
- TV Broadcast Spot Prices Up Y-O-Y in 2011
- QR Code Scanners Likely Male, Young
- 1 in 5 Mobile Users Watched Super Bowl TV Ad Again on Device
- Online Viewers Prefer Socially Recommended Videos
- Consumers Say Cable TV More Expendable Than Mobiles
- Facebook Ad Budget Growth Outpaces Paid Search
- Email Conversion Rate Benchmarks Higher Among B2B Cos
Study: Mobile Advertising Formats the Key to Audience Response
Mobile advertising must match specific audience requirements, as responsiveness to different kinds of advertising changes according to age and gender, according to a study by mobile media publisher MoMac (U.K.), reports MarketingCharts.