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CC Outdoor Enters Romanian Market
Clear Channel Outdoor today announced it has acquired a controlling stake in Klass Advertising, the Romanian market leader in banner and neon advertising.
Paul Meyer, global president of Clear Channel Outdoor, called the acquisition an important strategic step in expanding Clear Channel Outdoor’s reach in Eastern Europe.
The fast-growing Romanian outdoor advertising market is forecast to experience further growth as a result of the country’s entrance into the European Union this year. Klass is well positioned to benefit from this growth with its national networks of banners placed at premium locations in Bucharest and all other major Romanian cities, as well as prestigious neon locations in the center of Bucharest.