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CW Upfront Pulls Estimated $640MM
In the CW‘s second upfront, the network exceeded revenue goals, pulling in volume increases of 2 percent for a $640 million take.
Most of the deals were made using a combination of live-plus-three-day and commercial ratings, writes MediaPost.
The modest 2 percent increase was despite CPM increases said to be in the 11 percent to 12 percent range.