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ABC Family to Launch Viewer-Retention Initiative Next Year
ABC Family plans to begin experimenting with strategies designed to keep viewers tuned in during commercial breaks.
Beginning next year, the network will run sponsored teasers at the top of the final commercial break of all original programs that will prompt viewers to stay tuned for scenes from the next episode, writes Mediaweek.
Another initiative designed to appeal to advertisers includes increasing the number of commercials the network airs in the A position. The network will also devote more of that time to advertisers and less to network promotions.
Such moves have become popular among cable nets as advertisers have begun to covet that first and most-viewed ad spot within a commercial pod. Comcast Networks devotes 100 percent of its A position spots to commercials.