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Howard Stern Draws Nearly 2 Million Listeners to Sirius
According to a new study from Bridge Ratings on the status of the Howard Stern listener base, nearly two million Stern fans tune in to either the satellite or webcast version of his show on Sirius.
Fans are more loyal to Stern than to any other Sirius offerings, but the potential Stern subscriber pool is shrinking, writes Radio Ink.
Should a merger between XM and Sirius happen, Stern has the potential to bring in 800,000 XM subscribers over two years, says Bridge Ratings president and CEO Dave Van Dyke.
Stern had 12 million listeners during his heyday on terrestrial radio. Of Stern’s most loyal terrestrial fans (approximately 25 percent of his total national terrestrial audience), about 58 percent migrated with him to Sirius, Bridge Ratings estimates.