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Outdoor Ad Revenue Grows 8 percent

Outdoor advertising industry revenue sustained last year’s strong growth trend, accounting for $1.6 billion in the first three months of 2007 - an increase of 8 percent compared with the year-earlier period - according to the Outdoor Advertising Association of America, writes MarketingCharts.

“The industry’s growth has remained consistent and is significantly better than the total ad industry, which decreased 0.3 percent in the first quarter of this year,” said OAAA CMO Stephen Freitas.

Other Q1 data reported by OAAA:

• Outdoor media performance was up in nine of the Top 10 advertising categories for the first quarter of this year.
• The Communications category posted the largest gain in ad spending, with 20.0 percent.
• The greatest spending was in the Local Services and Amusements category, which grew 11.5 percent.
• The Insurance and Real Estate category remained strong with a 14.7 percent increase over the first quarter of 2006, stimulated by agents eager to compete in a cooling housing market.
• The Automotive Accessories & Equipment category surged by posting strong gains of 13.1 percent after several quarters of decreased spending.
• The Automotive Dealers & Services Category was up 6.1 percent for the quarter.
• The Restaurants (9.7 percent), Public Transportation, Hotels & Resorts (3.4 percent), Retail (0.6 percent), and Financial (0.1 percent) categories also experienced increases.