Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Discovery Does Major Deal Using Minute-by-Minute Ratings

Published on June 20, 2007
Discovery Communications made a deal with Starcom USA using minute-by-minute ratings rather than the combination of commercial ratings and live-plus-three-day ratings that most networks have agreed to use during the upfront.