Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Nielsen May Make Online Measurement Mandatory

Published on June 19, 2007
Nielsen is considering making internet usage tracking mandatory in all its existing TV sample households, reports MediaPost (via MarketingVOX).