Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Nielsen Teams with IGA to Study In-Game Ad Effectiveness

Published on June 19, 2007
Many major brands and ad agencies have a desire to reach video game players within their games, but want good measurement in order to justify the expense. With that in mind, IGA has partnered with Nielsen Entertainment to conduct a study of the effectiveness of advertising in video games.