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- AT&T Sends Controversial ‘American Idol’ Text Message
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- Top 10 Print Media Websites - February 2010
‘WSJ,’ ‘USA’ Today Plan Glossy Magazine Releases
The Wall Street Journal is envisioning a glossy magazine for distribution within its Weekend Edition on Saturdays in order to offer more lifestyle editorial and bring in advertisers eager to advertise on glossy pages.
For some marketers, quality of paper and presentation is everything, so a glossy magazine makes a lot of sense, Andrew Swinand, president-chief client officer at Starcom, is quoted as saying in AdAge. The Journal’s development process has not yet gone as far as presenting the idea to the ad sales team or to the CEO at parent Dow Jones.
USA Today is also planning a glossy, with an October launch date. The magazine will focus on active lifestyles, with articles on jogging, hiking and kayaking.
The New York Times has steadily increased its in-paper magazine offerings. They now include not only the Sunday magazine, but also T: The New York Times Style Magazine, the quarterly sports title Play and the real estate magazine Key.