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Survey: Rock Radio Listeners Can’t Live without TV
A new survey of rock listeners by rock radio consultancy Jacobs Media asked, “Which media could you not live without?” and found that 13 percent would not fare well without their radio.
Radio scored much higher than XM, Sirius or the iPod, writes Radio Ink. However, TV remains the most indispensable form of media, according to the survey. Three out of 10 rock listeners said they could not do without their television, beating out the internet, cell phones, FM radio and iPods.
Overall, less than 4 percent of respondents said that video games, iPods, DVRs and satellite radio are critically important in their lives.
Interestingly, satellite radio subscribers were more apt to say that FM radio is the most important medium to them.