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7 steps for effective and measureable multi-channel advertising. Free guide.- Unemployment Ticks Upward
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Networks May Ask for Double-Digit Increases in Upfront
Media agencies are expecting they may be asked to pay as much as 7 percent or more in increased prices from the networks during the upfront buying season.
Because broadcast ratings points are down anywhere from 9 to 11 percent, the networks may be looking to make up the difference by asking for more in CPMs versus a year ago, writes MediaPost.