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Upfront Poised to Move, Buyers Say

After several false starts, the upfront market may begin to move in the next few days to early next week.

Marketers, who have spent weeks analyzing the complex landscape, are beginning to register their budgets, and some buyers are saying that selling could begin in earnest within the next two to three days, writes AdAge. Others say that the networks may not be ready to deal until the majority of marketers have registered their budgets, which may not happen until the beginning of next week.