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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Downloads:
Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Fandango, Wal-Mart, hhgregg
- Dunkin’ Donuts Adds 351 Global Stores - Update
- Sizzler Fans Franchising Flames
- Valpak Launches Mobile Coupon Apps
- Save-A-Lot Expands in FL, GA - Update
- ‘The Daily Wrap:’ Wal-Mart, Supervalu, Google
- Private Label CPG Dollar, Unit Sales Continue Growth – Update
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- Breakfast Menus Heat Up in 2009
- Consumers Don’t Strongly Identify with Brands
- February Online Video Usage Rises 10%
- Integrating Email, Direct Email Improves ROI
- Marketers Use Web Data in Offer Decisions
- UNC, Duke Tie for Favorite Men’s College Hoop Team
- Video Dominates Rich Media Investments
- Consumers Don’t Strongly Identify with Brands
- Top 10 Sports Websites - February 2010
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- St. Patrick’s Day Set to Be Greener in 2010
- Top 10 Broadcast Media Websites - February 2010
‘On the Lot’ Fares Not So Hot
The much-touted reality show executive produced by Steven Spielberg and Mark Burnett which gives amateur filmmakers a shot at the stars has so far failed to live up to its hype.
Monday night, On the Lot averaged a 1.3 adults 18-49, placing fifth in its first airing in its regular time slot, writes Media Life. Its previous showings - last Thursday night following the season premiere of So You Think You Can Dance and last Tuesday night following American Idol - pulled a 2.1 and a 3.9 respectively.

