Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Follow us on Twitter!

TV Upfront Slow to Start

Published on May 24, 2007 | Email this article

Though the networks have said they’re ready to deal, and media reports have it that buyers and sellers have mostly agreed to use a combination of commercial ratings and live-plus-three-day ratings, upfront negotiations are slow getting started.

Some in the industry are now predicting that upfront deals will not begin moving until mid- to late June, writes MediaPost.

Get free media planning headlines every business day in your inbox. Easy to read, easy unsubscribe

Email: