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Out-of-Home Video Entities Turn to Cable TV for Leadership

The newly formed Out-of-Home Video Advertising Bureau has tapped a top executive from Comcast’s TV ad sales organization as its first president.

Kim Norris, formerly division vice president at Comcast Spotlight, worked closely with the Cabletelevision Advertising Bureau during the early years of cable when the new medium was struggling to get on base with Madison Ave, writes MediaPost. Norris plans to follow a similar game plan - which would call for setting standards and developing research that would make disparate out-of-home networks comparable and easy to understand and buy - to establish the OVAB.

Norris’s appointment comes a day after Reactrix, a digital out-of-home media company, also named a well-know cable TV sales vet as president. Sue Danaher, most recently one of the top sales executives at MTV Networks, is a veteran of cable’s pioneering days at Turner Broadcasting.