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ESPN Touts New Shows, Airs ‘ESPN Minute’ on ABC
Cross-platform offerings are the name of the game this week. Telemundo is attempting to bag advertisers by offering deals that include television spots, online ads, retail and in-store opportunities and event sponsorships, while ESPN is offering opportunities to be distributed across several other ESPN platforms.
The ESPN Minute, for example, will air on ABC, appearing hourly as a sports update, writes Mediaweek. It will be sponsored by advertisers. ABC, ESPN and ESPN2 will televise The Moto X World Championships in April 2008. The championship is a new annual event from the ESPN X Games team, which will also be shown on ESPN360 and EXPN.com, and on the newly branded and re-released ESPN mobile channel.
The network is also launching ESPN Reports, a fast-paced blend of behind-the-scenes and investigative reporting and storytelling to be televised on ESPN leading out of SportsCenter, and ESPNews, a weekly Sunday morning program focusing on fantasy sports, beginning in August.