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Clear Channel Digital Network Unveiled in Los Angeles

Clear Channel Outdoor is adding Los Angeles, the second largest DMA market in the U.S., to its list of digital billboard networks.

Digital billboards display static messages that resemble standard printed billboards when viewed, but also allow advertisers to remotely and instantaneously change messages as needed to suit the needs of their advertising campaigns.

Digital signs also enable advertisers, such as television and radio stations, to deliver real-time information. With the opportunity to purchase campaigns by day part, location, or specific demographics, advertisers now can run highly targeted campaigns, according to Clear Channel.

The Los Angeles Digital Outdoor Network consists of ten interconnected digital (14’ x 48’) bulletin displays that run a continuous, 64-second loop of eight second static advertisements. Each creative execution per sign will be displayed over 1,000 times per day. In addition to Los Angeles, Clear Channel Outdoor has launched digital billboard networks in Akron, Albuquerque, Cleveland, Columbus, Las Vegas, Memphis, Milwaukee, Minneapolis/St. Paul, Tampa Bay, and Wichita.

Earlier this year, a town in Minnesota cut off power to one of Clear Channel’s digital billboards, and other cities have put a halt to advertising on the signs, until they can study the effect of the changing billboards on traffic safety and light pollution, among other things.