Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Follow us on Twitter!

JetBlue Founder Steps Down as CEO

Published on May 10, 2007 | Email this article

JetBlue’s founder, David Neeleman, is stepping down as CEO, though he will retain his role as chairman.

Dave Barger, current president of the company, will take over the role of CEO, writes Brandweek. Neeleman called the change a “natural evolution of our leadership structure as JetBlue continues to grow.”

The company sustained a $22 million loss in the first quarter after handing out $41 million in travel vouchers to passengers suffering from extensive flight delays. Neeleman said in February that he was “humiliated and mortified” by his airline’s performance during the winter storm that forced the cancellation of 139 flights. He also announced a Customer Bill of Rights which promises to compensate customers for service disruptions.
Revenue passengers and revenue passenger miles in the first quarter increased 17.4 percent and 7.3 percent, respectively, compared with Q1 2006.

Get free media planning headlines every business day in your inbox. Easy to read, easy unsubscribe

Email: