Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

What’s Old Is New for Sears, Kmart

Published on May 09, 2007
Sears and Kmart face tough competition and are launching new marketing campaigns to keep shoppers from jumping ship to rivals like J.C. Penney, Wal-Mart, Target and Kohl's.