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- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
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Search Gone Wild!
Find Out Why in Oneupweb's Eye Tracking Study on Google's Real-Time Results.- ‘The Daily Wrap:’ Home Depot, Amazon, Starbucks
- Walgreens Purchases Assets of Memphis Drugstores
- GameStop Plans 400 New Stores
- Job Stability Leads to Spending – Update
- Consumer Demand Key to Sustaining Economy - Update
- ‘The Daily Wrap:’ PayPal, Domino’s, Wal-Mart
- Blockbuster Admits Bankruptcy Risk
- Denny’s Takes Over 140 Pilot Travel Center Restaurants
- Men’s Wearhouse Latest to Let Leases Expire
- Papa Gino’s Bites into Burger Market
- Top 10 Politics Websites - February 2010
- Top 10 House and Garden Websites - February 2010
- Monthly US Web Usage Declines in February
- Annual US Ad Spending Falls 12.3%
- Marketers Leverage Customer Initiated Interactions
- Americans Confident in Military, not Congress
- Top 10 Print Media Websites - February 2010
- Top 10 Family Websites - February 2010
- Bing Makes Search Inroad
- Mobile Web 2.0 Market to Reach $19B
Magazines Forced to Guarantee Audience to Advertisers
Marketers like Kraft, Wal-Mart and Coke may stop buying ads in magazines if they don’t get guarantees on each issue’s circulation.
Media buyers have long made do with figures on a magazine’s average paid circulation instead of guarantees on individual issue circulation. But MediaVest, a media buying giant that bought $900 million in ads for its clients last year, has garnered enough support from big-name clients that it is now able to make issue-specific guarantees a reality, reports Ad Age (via MarketingVox).
The new demands for better metrics can be attributed to the evolution of web metrics and consequent instant-accountability curve, in addition to the myriad of media options now available to marketers.