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Spanish-Language Ad Spend Increased 14.4% in ‘06

Ad spend across Spanish-language media increased 14.4 percent last year to $5.59 billion, and has continued to outpace spending in general market media.

Spanish-language cable TV had the second largest growth among media, growing 14.7 percent to $142.8 million, writes Mediaweek.

The top 20 Spanish-language advertisers, including P&G, AT&T, Verizon and McDonald’s, increased Spanish-language budgets by 4.7 percent. Those advertisers were responsible for nearly a third of all advertising on Spanish-language media.

With $264.2 million in spending, Broadcast Media Partners (the parent company of Univision as well as various music and video businesses) is the largest advertiser across all Spanish-language media, writes MarketingCharts.

Spot radio had the largest growth across all media, up 30 percent to $739.2 million. National magazines grew 14.7 percent to $142.8 million.

Newspaper growth was the slowest, up 4.3 percent to $110.4 million.