Advertising, Marketing & Media Issues
- Ad Targeting (230)
- Ad Technologies & Vendors (60)
- Agencies (1053)
- Alternative Marketing (6)
- Behavioral Marketing (99)
- Branding (820)
- Campaigns of Note (1047)
- Creative Issues (463)
- Integrated/Cross-Media/Convergence (810)
- Media Buying (2287)
- Media Department (1178)
- Media Planning (6431)
- Media Pricing (26)
- Media Sales/Repping (3)
- Online ad markets (49)
- Personalization (42)
- Pitches/Wins/Losses (171)
- PR (52)
- Production (2)
- Publishing (34)
- Remnant Space (10)
- Spam/Spyware/Intrusive (56)
Business Environment
- Acquisitions/Biz Buzz (927)
- Best & Worst Practices (49)
- Case Studies (37)
- Don't Believe the Hype (60)
- Industry Events (143)
- Interviews (1)
- Legal & Regulatory (437)
- Opinion (115)
- People (15)
- Privacy (43)
- Research (1435)
- Shenanigans/Humor/Parody (53)
- Sign of Doom (869)
- Signs of What's to Come (3837)
Demographics & Regions
- African American (134)
- Asia/Pacific (201)
- Demographics (2229)
- Emerging & Developing (2)
- Europe (470)
- Hispanic (6)
- Latin America (270)
- Men (373)
- Seniors (68)
- Wealthy (185)
- Women (589)
- Youth (645)
Media Options & Channels
- Affiliate Marketing (12)
- Blogs (144)
- Broadband (38)
- Co-op Marketing (131)
- Directories (18)
- Domain names (1)
- Email (278)
- FSIs (59)
- List Marketing (710)
- Magazines (1240)
- Newspapers (1124)
- Online Networks (972)
- Online Syndication (70)
- Promotions (312)
- Rich Media (10)
- Search Engine Marketing (612)
- Search Engine Optimization (206)
- Social Media (57)
- Sponsorships (279)
- Text Ads (88)
- Trade Rags (57)
- TV Cable (1233)
- TV Network (1708)
- TV Spot Market (182)
- TV Syndication (111)
- TV Upfront (288)
- Video Games (5)
- Viral Marketing (277)
Sales, Operations & Tech
- Account Service (237)
- Analytics (1132)
- CRM (4)
- Customer experience (9)
- E-Commerce (486)
- Fraud, Theft, Security (2)
- Media Sales/Repping (23)
- New Tech (470)
- Tools & software (10)
- Wireless & Mobile (460)
Verticals & Sectors
- Automotive (491)
- Business-to-Business (206)
- Computers & Electronics (4)
- Consumer Packaged Goods (251)
- Defense (14)
- Entertainment (2321)
- Financial (192)
- Healthcare (103)
- Real Estate (65)
- Retail (37)
- Small Biz (37)
- Telecom (132)
- Travel (137)
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- November 1999
- AT&T Sends Controversial ‘American Idol’ Text Message
- Synthetic Blood Drink Sells out in Vending Machines
- TV Universe Loses 1.5M Due to Digital Transition: DTV Transition News, Updated 10-15-09
- Upfront Update, 10-15-09: Cable Volume Sinks 12% to $6.73 Billion
- Local Advertising Slumping - but Will Soar on Handhelds
Subscribe to Media Buyer Daily
Downloads:
Is Your Website Killing Customer Confidence?
Learn how to build trust - Get the TRUSTe Whitepaper now!- ‘The Daily Wrap:’ U.S./Canada Trade; Macy’s; Boot Town
- P&G Launches eStore, Tests Marketing Concepts
- Lowe’s Opens Mexican Stores
- Unemployment Falls to Single Digits - Update
- North American Email Has High Failure Rate
- ‘The Daily Wrap’: Apple, Best Buy, Dollar Tree
- Dollar General Plans 600 New Stores
- Consumers Tone Down Valentine’s Day Plans
- ‘The Daily Wrap’: CVS, Toys R Us, Yum Brands
- Online Product Recommendations Miss Mark
- Top 10 Online Retailers by Conversion Rate - December 2009
- Top 10 Online Retail Categories by Order Size - December 2009
- Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures
- Americans Watch 33B Online Videos in Dec. ‘09
- Ad Network Use Grows as Marketers Promote Brands Online
- Super Bowl Advocacy Ads Generate Buzz
- Social Networking Rises, Especially Among Younger Set
- Online Video Replaces DVR
- Consumers Tone Down Valentine’s Day Plans
- Behind the Curve: Week Ended Feb. 5, 2010
‘PumpTop TV’ Speeding to a City Near You
Westinghouse Digital Electronics and AdtekMedia Inc. have partnered to speed the national expansion of “PumpTop TV,” AdtekMedia’s digital media network that consists of television screens installed atop gas station pumps.
Westinghouse Digital will build and install display systems for fuel pumps in thousands of gas stations in each of the sixty largest U.S. markets. The screens will be serviced by AdtekMedia’s narrowcast network, which will deliver news content and advertising to gas station consumers as they fuel their vehicles.
The result will be one of the largest out-of-home digital media networks in the U.S., reaching more than 100 million drivers each month, according to the companies (pdf).
PumpTop TV runs a five-minute program of news, sports, entertainment, weather and traffic interspersed with advertising, complete with both audio and video. The system includes dual screens (on both sides of the pump), 19 inches wide, with high resolution displays.
PumpTop TV is looking into national and regional content providers for its network. The first market will be Los Angeles, followed by San Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, San Diego, Phoenix, Dallas-Fort Worth and Houston.