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‘PumpTop TV’ Speeding to a City Near You
Westinghouse Digital Electronics and AdtekMedia Inc. have partnered to speed the national expansion of “PumpTop TV,” AdtekMedia’s digital media network that consists of television screens installed atop gas station pumps.
Westinghouse Digital will build and install display systems for fuel pumps in thousands of gas stations in each of the sixty largest U.S. markets. The screens will be serviced by AdtekMedia’s narrowcast network, which will deliver news content and advertising to gas station consumers as they fuel their vehicles.
The result will be one of the largest out-of-home digital media networks in the U.S., reaching more than 100 million drivers each month, according to the companies (pdf).
PumpTop TV runs a five-minute program of news, sports, entertainment, weather and traffic interspersed with advertising, complete with both audio and video. The system includes dual screens (on both sides of the pump), 19 inches wide, with high resolution displays.
PumpTop TV is looking into national and regional content providers for its network. The first market will be Los Angeles, followed by San Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, San Diego, Phoenix, Dallas-Fort Worth and Houston.